Category: Family Food Supplement (Fortified Staple Food)
Description:
Bilomo Unga wa Uji is a Tanzanian fortified flour enriched with vital micronutrients including Iron, Zinc, Vitamin A, and Folic Acid. It is specifically designed to fight hidden hunger and micronutrient deficiencies among children, mothers, and families. Versatile and culturally familiar, it can be prepared as porridge (uji), making it both affordable and easily accepted in daily Tanzanian diets.
Target Users:
Families with children under five
Pregnant and lactating mothers
Low-income households in both rural and urban areas
Institutions such as schools, orphanages, and hospitals
Key Benefits:
Reduces hidden hunger and corrects micronutrient deficiencies
Prevents anemia and strengthens immune function
Promotes healthy growth and cognitive development in children
Affordable and fully adaptable to traditional Tanzanian meals
Market Potential:
Tanzania has a high prevalence of anemia and micronutrient deficiencies among women and children.
Supported by government policies promoting food fortification as a national nutrition strategy.
Strong opportunities to distribute through supermarkets, schools, NGOs, and government feeding programs.
